RCB x Kotak Life: When Cricket met life insurance (and actually made sense)

How do you talk about life insurance, something most people avoid, to a country that’s busy screaming at their TVs during IPL season?

Simple: You show them how protection matters, both on and off the pitch.

That’s exactly what Kotak Life and Royal Challengers Bangalore (RCB) set out to do during IPL 2024. And guess who got to design the whole thing? Hi, we’re Yellow Productions!

The BIG Challenge

Kotak Life wanted to:

• Integrate their Infinity symbol (a core brand element) into everything

• Give equal screen time to all 3 RCB players at all times

• Stick to Kotak’s brand guidelines (even the picky ones)

• And most importantly: Make insurance interesting

Also, the content had to be real-time, snappy, and IPL-friendly. Basically, no pressure. wink

The Idea: Champions of Protection

We tied the campaign to cricket’s biggest emotional triggers: Tense moments, big wins, near misses, and related them to Kotak Life’s core promise: Protection that’s always on.

The Infinity loop (a key brand element) was worked into the visual system subtly but smartly, and we made sure all three RCB players had equal visibility across the campaign.

The tone? Bold, energetic, and just emotional enough to make people feel something — whether about the match or about their own life goals.

The Design Playbook

We created:

• A complete content template system for moment marketing

• Visuals that balanced RCB’s fire with Kotak Life’s reliability

  
  

And yes, the templates were built to scale, adapt, and still look good when resized 800 times for every possible social format. We see you, Instagram stories and LinkedIn carousels.

More Than a Campaign

At Yellow Productions we’re not just here for the good-looking creatives (though we do those too). We think. We question. We build design systems that work just as hard as your product does.

If you're a brand looking to do more with your design, like create meaning, move people, or just finally make your deck templates not suck, let's talk.

Because great design doesn’t just show up. It shows up with a strategy.