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What RCB, Life Insurance & IPL Taught Us About Good Design
Let’s be honest, no one wants to talk about life insurance when the IPL is on. Unless… you find a way to make it part of the match . That...

Suriti Arora
Jul 302 min read
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Rethinking the Template: How We Helped Kotak Life Find Its Visual Voice
Some design projects are bold and buzzy. Others quietly revolutionize how a brand shows up, every single day. This is the story of the...

Suriti Arora
Jun 252 min read
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Jindal Steel x Perky Owl Designs: Building a bold brand in steel
Steel isn’t soft. So why should its branding be? When Jindal Steel Sohar (JSS) approached us, they weren’t looking for just another...

Suriti Arora
Jun 92 min read
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Retail Identity That Speaks Volumes: How Yellow Productions Amplified Jindal Steel’s Brand Across Oman
Let’s be honest—most retail signage blends into the background. But when Jindal Steel asked us to amp up their visibility across Oman, we...

Suriti Arora
Jun 22 min read
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RCB x Kotak Life: When Cricket met life insurance (and actually made sense)
How do you talk about life insurance, something most people avoid, to a country that’s busy screaming at their TVs during IPL season?...

Suriti Arora
May 272 min read
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Dating Vs Marketing
Imagine if dating was like marketing. You'd pitch your best qualities in the first meeting. In the fast-paced realm of design and...

Suriti Arora
Feb 13, 20242 min read
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Diapers to Designs: My Journey as a Mompreneur
The day I had to choose between a crying infant and an important client call was the day I truly became a 'Mompreneur.' Picture this: I'm...

Suriti Arora
Feb 12, 20242 min read
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