How Yellow Productions built a visual universe for Kotak Life with Rajkummar Rao

When Kotak Life Insurance wanted to refresh their visual identity with a mix of relatability, aspiration, and consistency, Yellow Productions stepped in to build something tailor-made. The task was to create a rich, reusable image bank featuring Bollywood actor Rajkummar Rao.

This was a shoot that had to tick every box: emotional, functional, aspirational, and above all, consistent with the Kotak Life brand.

One shoot, endless stories

The magic of an image bank is that you shoot once, but you get enough content to last you an entire campaign calendar (and more). That’s what Yellow Productions achieved here.

We covered:

>Rajkummar Rao in different avatars: from ethnic to corporate, from family man to tech-savvy millennial

>The appeal for a range of audience slices: young families, new parents, working professionals, senior citizens

>Diverse use-cases: app usage, savings goals, health & wellness, family protection, retirement planning

This wasn’t your typical "smile and hold the phone" kind of photoshoot. Every frame was thought through. Every look had a reason. From colour palette to props to positioning, each image was designed to work across ATL, BTL, digital and internal comms.

Bringing Bollywood charm to everyday insurance

Bring in a trusted face like Rajkummar Rao, pair it with sharp styling, clean composition, and clever post-production, and suddenly you have emotion-backed credibility.

We weren’t just capturing poses. We were capturing possibilities.

Imagine a dad helping his daughter prep for school, a young couple dreaming about their first home, or a retiree joyfully turning 60 with balloons in hand.

Every image feels like it could be your story.

The process behind the polish

Creating an image bank of this scale means you’re juggling everything from model coordination to shot sequencing to costume curation to celebrity calendars.

Here’s what Yellow Productions handled end-to-end:

>Creative ideation and shotlist planning

>Location and prop styling suggestions

>Costume recommendations

>High-efficiency production to work within tight celebrity shoot hours

>Retouching, resizing, and organising the final image library

The final result?

A structured, versatile image bank that Kotak Life’s teams can now pull from across use-cases. Whether it's a campaign post or an app banner or a customer emailer, the visuals never feel forced or out of place.

Why a custom image bank is a game-changer for your brand

Tired of scrolling stock sites for that almost-right stock photo?

A custom image bank solves that. It gives your brand:

>Visual consistency across every campaign and channel

>Audience relatability because every face, frame and story is yours

>Cost efficiency in the long run because you build once and repurpose everywhere

At Yellow Productions, we don’t just shoot. We think, storyboard, style, shoot, and sort every visual to make your brand look and feel uniquely you.

Want a brand image bank that works as hard as you do? Let’s talk.